what is crm oracle

what is crm oracle

Oracle CRM (Customer Relationship Management) is a suite of software applications developed by Oracle Corporation for managing customer interactions and data throughout an organization. The purpose of Oracle CRM is to improve customer satisfaction, increase sales and revenue, and streamline customer-facing processes.

Oracle CRM provides a range of tools and features for managing customer interactions and data, including:

• Sales force automation: Tools for managing sales leads, accounts, and opportunities.

• Marketing automation: Tools for managing and executing marketing campaigns, as well as tracking the effectiveness of campaigns.

• Customer service and support: Tools for managing customer inquiries and resolving issues.

• Social media: Integration with social media platforms, such as Facebook and Twitter, to help organizations monitor and respond to customer interactions.

• Analytics and reporting: Tools for analyzing customer data and generating reports to help organizations make informed decisions.

Oracle CRM is designed to provide a comprehensive solution for managing customer interactions and data throughout an organization. By streamlining customer-facing processes and improving customer satisfaction, Oracle CRM helps organizations to increase sales and revenue.

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