what is display advertising

what is display advertising

Display advertising is a type of online advertising that uses visual media, such as images or videos, to promote products, services, or brands. It is called "display advertising" because it typically appears as banner ads or other graphical elements displayed on websites, social media platforms, and other online media.

Display advertising is one of the most popular forms of online advertising, as it allows advertisers to reach a large audience through a variety of channels and platforms. Advertisers can target specific demographics, such as age, gender, location, and interests, to ensure that their ads are being shown to the most relevant audience.

Some key features of display advertising include:

• Impressions: The number of times an ad is displayed to users.

• Clicks: The number of times a user clicks on an ad, leading them to the advertiser's website.

• Conversion rate: The percentage of users who take a desired action, such as making a purchase, after clicking on an ad.

• Cost per click (CPC): The cost that the advertiser pays each time a user clicks on their ad.

Display advertising is typically delivered through a network of advertising exchanges, which connect advertisers with publishers who have available ad space on their websites. Advertisers can choose to run their ads on specific websites, or they can use targeted algorithms to automatically place their ads on websites that are likely to perform well for their target audience.

Overall, display advertising offers advertisers a cost-effective and scalable way to reach a large and targeted audience with their marketing messages.

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