what is online advertising

what is online advertising

Online advertising refers to the process of promoting a product, service, or brand through digital channels. This can be achieved through various forms such as display advertisements, search engine marketing (SEM), social media marketing, and e-mail marketing.

• Display advertisements: This refers to the visual advertisements that appear on websites and mobile apps. They can be in the form of banner ads, videos, or interactive ads.

• Search engine marketing (SEM): This involves purchasing sponsored ads that appear at the top of search engine result pages (SERPs) when someone searches for a particular keyword. Advertisers bid on keywords and pay when someone clicks on their ad.

• Social media marketing: This involves creating and sharing content on social media platforms such as Facebook, Instagram, and Twitter to promote a product, service, or brand. Advertisers can also place paid advertisements on these platforms.

• E-mail marketing: This involves sending promotional messages to a list of subscribers via e-mail. Advertisers can promote their products, offer special deals, or provide valuable information to their subscribers.

The goal of online advertising is to reach a specific target audience and drive them to take a desired action, such as making a purchase or visiting a website. Advertisers track the success of their campaigns through metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI).

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