what is online display advertising

what is online display advertising

Online display advertising refers to the practice of displaying ads on websites and other digital platforms, such as social media, mobile apps, and video streaming services. The purpose of online display advertising is to reach a large audience and increase brand awareness, engagement, and sales.

There are several types of online display ads, including:

• Banner Ads: These are the most common type of display ad and are typically rectangular in shape. They appear at the top, bottom, or sides of web pages and can include text, images, videos, and interactive elements.

• Video Ads: These are ads that play as a video within a website or other digital platform. They can be pre-roll ads that play before a video, mid-roll ads that play during a video, or post-roll ads that play after a video.

• Native Ads: These are ads that are designed to blend in with the content of a website or other digital platform. They are often labeled as "sponsored content" or "recommended for you" and can appear in the form of articles, videos, or images.

• Rich Media Ads: These are interactive ads that use animation, video, or other multimedia elements to engage the user. They can include expandable ads that take up more space on the screen when the user interacts with them, or overlay ads that appear on top of the website content.

Online display advertising is typically purchased on a cost-per-impression (CPM) or cost-per-click (CPC) basis, which means that the advertiser pays each time the ad is displayed or clicked on, respectively. Advertisers can target specific audience segments based on factors such as demographics, interests, and browsing behavior, and they can track the performance of their ads in real-time using tools like Google Analytics. The goal of online display advertising is to reach a large, engaged audience and drive conversions, whether that's through increased brand awareness, sales, or other desired actions.

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