what is retargeting in digital marketing

what is retargeting in digital marketing

Retargeting is a digital marketing technique that involves showing targeted ads to individuals who have previously interacted with a website or mobile app. The goal of retargeting is to bring visitors back to a website and convert them into customers by showing them highly relevant and personalized ads.

Retargeting is achieved by using cookies or pixels to track the online behavior of website visitors. When a user visits a website, a cookie or pixel is placed on their device, allowing the website to track their behavior. When the user leaves the website, they are shown targeted ads as they browse other websites or use mobile apps.

Some common types of retargeting include:

• Display retargeting: Display retargeting involves showing targeted ads to users on websites or mobile apps within the display network.

• Search retargeting: Search retargeting involves showing targeted ads to users who have previously searched for specific keywords related to a product or service.

• Social media retargeting: Social media retargeting involves showing targeted ads to users on social media platforms such as Facebook or LinkedIn.

• Email retargeting: Email retargeting involves sending targeted email campaigns to individuals who have previously interacted with a website or subscribed to an email list.

Retargeting is an effective marketing technique because it reaches individuals who have already shown an interest in a product or service, increasing the chances of conversion. Additionally, retargeting allows businesses to show highly relevant and personalized ads, which can increase engagement and improve the overall user experience.

In summary, retargeting is a digital marketing technique that involves showing targeted ads to individuals who have previously interacted with a website or mobile app. Retargeting is achieved by using cookies or pixels to track the online behavior of website visitors and can be used for display retargeting, search retargeting, social media retargeting, and email retargeting.

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